The problem
Your company has grown, but the story and visual identity have stayed behind. Communication feels inconsistent and customers need too much time to understand what makes you different.
Branding & positioning
A brand that makes clear why customers choose you.
For business owners who want to express more sharply who they help, how they are different and what visual direction belongs with that.
- InvestmentFrom EUR 650
- TimelineUsually 2-6 weeks
- ResultA usable brand foundation
Brand canvas
From direction to application.
The brand canvas makes branding concrete: what your brand means, what you say, how it feels and how that becomes visible on your website and content.
- Position
- Message
- Style
- Application
The solution
We make positioning, brand message, tone of voice and visual direction concrete. That creates a foundation you can use on your website, social channels, proposals and in conversations.
What is what?
Branding becomes stronger when the layers are clear.
Positioning
What your brand stands for, who it is for and why customers choose you.
Visual identity
The look that makes that feeling visible, such as colour, typography, imagery and visual language.
Brand system
The practical rules and applications that keep your brand consistent on your website, social channels and documents.
From brand choice to practice
Your brand determines how your website and content feel.
Fits well when
It fits companies that need more than a separate logo.
- Your offer can be expressed more specifically.
- Your visual identity needs more cohesion and recognition.
- You want to start a new website or growth phase properly.
- You want direction before design work begins.
Works best with
Room to explore audience, offer and brand choices.
- We can sharpen audience and offer together.
- Existing choices may be tested and refined.
- There is time for analysis, direction and focused feedback.
- The brand foundation is judged on usability and cohesion.
What you get
Clear scope per package.
We define the exact scope upfront, so you know whether the emphasis is on direction, a basic brand style or a broader brand foundation.
Mini Brand Start
- Positioning direction
- Core message
- Tone-of-voice direction
- Style frame for website or content
Logo + basic brand style
- Logo direction or logo refinement
- Colour and typography direction
- Basic brand rules
- Practical applications for digital use
Full branding & positioning
- Positioning and brand promise
- Core message and content direction
- Visual style direction
- Mini brand guide for consistent use
Process
From loose ideas to reasoned choices.
Analysis
We discuss company, audience, offer, ambitions and current visual identity.
Positioning
We choose the core: for whom, which problem and why you.
Brand foundation
We translate direction into language, form, colour and recognition.
Application
We make clear how to use the choices consistently.
Investment
Choose the depth that fits your current phase.
From EUR 650Mini Brand Start from EUR 650, logo with basic brand style from EUR 950 and full branding & positioning from EUR 1,750. Excluding VAT.
What influences the price?
Research depth, number of concepts, amount of applications, copy and the degree to which an existing style needs to be rebuilt.
View all pricingQuality criteria
A brand foundation you can use every day.
Distinctive
The positioning makes a real choice and is recognisable for your company.
Recognisable
Language and visual direction support each other and stay consistent across channels.
Applicable
After delivery, you know how to use the brand foundation in daily communication.
Frequently asked questions
Before you start a new brand foundation.
Is branding the same as a logo?
A logo is one recognition element. Branding also includes positioning, message, tone, colour, typography and application.
Can you keep my existing logo?
Yes. We assess whether the logo still fits and can sharpen the rest of the brand foundation around it.
What do I need to provide?
Mainly clear input about your company, customers, offer, ambitions and what you want to improve. Existing materials help with the analysis.
Do I receive source files?
Which files and usage rights you receive are defined in the proposal upfront. This differs by package and application.
Can branding be combined with a website?
Yes. That is often efficient, because positioning and visual direction can be processed directly into structure, copy and web design.
Want a brand that feels right?
Tell us where your company is heading and which message or visual direction you want to strengthen.